In late January 2018 the founding team of the organization that would eventually be known as Hedera approached members of our team to create an inaugural...
Vegan isn’t typically a word associated with hair-color, but Europe had just mandated stricter ingredients standards for the industry, and Paul Mitchell thought, why not go...
In 2012 we helped Paul Mitchell launch XG, a cutting edge vegan hair-color line. Now they are back with their wildest colors yet in POP XG...
Paul Mitchell has been a pioneer in bringing little-known beauty secrets from indigenous communities to the mainstream. From their ground-breaking Awapuhi® products that helped launch the...
Paul Mitchell’s Tea Tree line (which we helped them launch in 2000) had long been the top selling salon product line for men in America. Though...
As a long-time partner, we helped Paul Mitchell launch of teen-geared line, Neon, designed to offer a wide range of looks that encourage teen girls to...