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Brand Launch

Hedera: Branding a New Decentralized Era

Hedera: Branding a New Decentralized Era

Brand Launch Branding Global Events Video
Show project
Creating the Healthiest Hair Color on the Planet

Creating the Healthiest Hair Color on the Planet

Brand Launch Video
Show project
POPping Out of the Box to Expand Paul Mitchell’s Iconic Color Line

POPping Out of the Box to Expand Paul Mitchell’s Iconic Color Line

Brand Launch Video
Show project
Redefining Luxury While Creating a Micro-Economy

Redefining Luxury While Creating a Micro-Economy

Brand Launch Video
Show project
Launching a top Men’s Salon Brand

Launching a top Men’s Salon Brand

Brand Launch Video
Show project
Launching a new product category to combat bullying

Launching a new product category to combat bullying

Brand Launch Video
Show project
Brand Launch Branding Global Events Video
March 7, 2019

Hedera: Branding a New Decentralized Era

In late January 2018 the founding team of the organization that would eventually be known as Hedera approached members of our team to create an inaugural...

  • Strategy

    Brand Strategy, Growth Strategy, Visual Brand, Messaging

  • Design

    Envisioning, Identity, Photography, Video, Events

  • Client

    Hedera

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Brand Launch Video
November 1, 2014

Creating the Healthiest Hair Color on the Planet

Vegan isn’t typically a word associated with hair-color, but Europe had just mandated stricter ingredients standards for the industry, and Paul Mitchell thought, why not go...

  • Strategy

    Launch Strategy, Creative Direction

  • Design

    Brand, Video

  • Client

    Paul Mitchell

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Brand Launch Video
November 1, 2017

POPping Out of the Box to Expand Paul Mitchell’s Iconic Color Line

In 2012 we helped Paul Mitchell launch XG, a cutting edge vegan hair-color line. Now they are back with their wildest colors yet in POP XG...

  • Strategy

    Launch Strategy, Creative Direction

  • Design

    Brand, Video

  • Client

    Paul Mitchell

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Brand Launch Video
November 1, 2015

Redefining Luxury While Creating a Micro-Economy

Paul Mitchell has been a pioneer in bringing little-known beauty secrets from indigenous communities to the mainstream. From their ground-breaking Awapuhi® products that helped launch the...

  • Strategy

    Launch Strategy, Creative Direction

  • Design

    Brand, Video

  • Client

    Paul Mitchell

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Brand Launch Video
November 1, 2017

Launching a top Men’s Salon Brand

Paul Mitchell’s Tea Tree line (which we helped them launch in 2000) had long been the top selling salon product line for men in America. Though...

  • Strategy

    Brand Strategy, Launch Strategy, Creative Direction

  • Design

    Brand, Video

  • Client

    Paul Mitchell

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Brand Launch Video
November 1, 2018

Launching a new product category to combat bullying

As a long-time partner, we helped Paul Mitchell launch of teen-geared line, Neon, designed to offer a wide range of looks that encourage teen girls to...

  • Strategy

    Launch Strategy

  • Design

    Video

  • Client

    Paul Mitchell

View Project