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Apparel Design Branding Graphic Design Strategy
October 11, 2014

A Brand for Young Humans, not “Little Kids”.

  • Strategy

    Brand Strategy, Creative Direction

  • Design

    Branding, Apparel Design

  • Client

    Animaux Sauvages

SOLUTION

Developing a brand that takes the time to understand the needs of growing children.

We partnered with a former Lululemon executive to create a brand for young humans. “They’re smarter than we give them credit for, and some young people don’t have any desire to fit into the boxes that society has carved out for them.”

Animaux Sauvages embodies the energy of youth, with quality, materials, and elevated design typically reserved for adult lines. The name Animaux Sauvages means “Savage Animals”, it’s a tongue-in-cheek reference to how disconnected adult designers can be from the children they’re designing for. 

foresight is 20/20

Ready to rewrite your future? Lets talk.

We don’t look at just one aspect of a brand. We consider the whole experience. How a brand looks, speaks, behaves, feels, and dreams.

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