Developing a brand that takes the time to understand the needs of growing children.
We partnered with a former Lululemon executive to create a brand for young humans. “They’re smarter than we give them credit for, and some young people don’t have any desire to fit into the boxes that society has carved out for them.”
Animaux Sauvages embodies the energy of youth, with quality, materials, and elevated design typically reserved for adult lines. The name Animaux Sauvages means “Savage Animals”, it’s a tongue-in-cheek reference to how disconnected adult designers can be from the children they’re designing for.
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We don’t look at just one aspect of a brand. We consider the whole experience. How a brand looks, speaks, behaves, feels, and dreams.