Vegan isn’t typically a word associated with hair-color, but Europe had just mandated stricter ingredients standards for the industry, and Paul Mitchell thought, why not go beyond all of this, and create the healthiest hair color in history. Prophetic was hired to help with launch strategy, and to create a video that was as punchy and vibrant as their new line. Paul Mitchell The Color XG launched with a BANG in Europe and has developed a strong following globally.
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