Brand Launch
Video
November 1, 2014
Creating the Healthiest Hair Color on the Planet
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Strategy
Launch Strategy, Creative Direction
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Design
Brand, Video
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Client
Paul Mitchell
SOLUTION
Showing the World Healthy Hair Doesn't Have to be Boring
Vegan isn’t typically a word associated with hair-color, but Europe had just mandated stricter ingredients standards for the industry, and Paul Mitchell thought, why not go beyond all of this, and create the healthiest hair color in history. Prophetic was hired to help with launch strategy, and to create a video that was as punchy and vibrant as their new line. Paul Mitchell The Color XG launched with a BANG in Europe and has developed a strong following globally.
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