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Brand Launch Video
November 1, 2014

Creating the Healthiest Hair Color on the Planet

  • Strategy

    Launch Strategy, Creative Direction

  • Design

    Brand, Video

  • Client

    Paul Mitchell

Open Project

SOLUTION

Showing the World Healthy Hair Doesn't Have to be Boring

Vegan isn’t typically a word associated with hair-color, but Europe had just mandated stricter ingredients standards for the industry, and Paul Mitchell thought, why not go beyond all of this, and create the healthiest hair color in history. Prophetic was hired to help with launch strategy, and to create a video that was as punchy and vibrant as their new line. Paul Mitchell The Color XG launched with a BANG in Europe and has developed a strong following globally.

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