No matter what the saying suggests, people DO judge a book by it’s cover… and by it’s layout. Typography, photography, paper choice, printing techniques all play a huge role in the salability of a book. Awaken has designed books for several best selling authors and understand the importance of the first impression, and the reading experience.
We don’t look at just one aspect of a brand. We consider the whole experience. How a brand looks, speaks, behaves, feels, and dreams.