WorkHuman is about celebrating the human spirit in the work environment—elevating individual human strengths and engendering cultural diversity by rewarding achievement through recognition. WorkHuman, the organization, is a software company with the world’s number one recognition software. WorkHuman, the conference, is the top event for the Human Resources community. The conference is a living embodiment of the software, and our team was tasked with bringing it to life.
The main sessions boasted speakers including Michelle Obama, and Julia Louis-Dreyfus, but the event came to life in an area we called WorkHuman Central. We took a run-of-the-mill hotel hallway and transformed into an area that embodied the local Arizona desert landscape, and connected people through activities that celebrated individual’s unique gifts.
We don’t look at just one aspect of a brand. We consider the whole experience. How a brand looks, speaks, behaves, feels, and dreams.