Brand Launch
Video
November 1, 2017
POPping Out of the Box to Expand Paul Mitchell’s Iconic Color Line
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Strategy
Launch Strategy, Creative Direction
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Design
Brand, Video
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Client
Paul Mitchell
SOLUTION
Capturing the Bold, Wild Colors in Paul Mitchell's All-Vegan Color Line
In 2012 we helped Paul Mitchell launch XG, a cutting edge vegan hair-color line. Now they are back with their wildest colors yet in POP XG. Prophetic took a pop-art aesthetic—bold exciting colors, upbeat custom music, and fast motion to launch this line to a vibrant young audience.
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