In 2012 we helped Paul Mitchell launch XG, a cutting edge vegan hair-color line. Now they are back with their wildest colors yet in POP XG. Prophetic took a pop-art aesthetic—bold exciting colors, upbeat custom music, and fast motion to launch this line to a vibrant young audience.
We don’t look at just one aspect of a brand. We consider the whole experience. How a brand looks, speaks, behaves, feels, and dreams.