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Brand Launch Video November 1, 2017

POPping Out of the Box to Expand Paul Mitchell’s Iconic Color Line

  • Strategy

    Launch Strategy, Creative Direction

  • Design

    Brand, Video

  • Client

    Paul Mitchell

Open Project

Capturing the Bold, Wild Colors in Paul Mitchell's All-Vegan Color Line

In 2012 we helped Paul Mitchell launch XG, a cutting edge vegan hair-color line. Now they are back with their wildest colors yet in POP XG. Prophetic took a pop-art aesthetic—bold exciting colors, upbeat custom music, and fast motion to launch this line to a vibrant young audience.

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